This means that companies with sustainability initiatives have a competitive advantage – and they’ll likely show it off. Almost 70% of consumers are willing to pay more for sustainable products. Thought by many to be a passing trend, the sustainability movement has ended up becoming one of the most popular consumer values in recent years. Include digital elements like 10-foot tall screen displays and interactive tools such as iPads or tablets. Incorporate numerous infographics throughout that explain how your product is the next big thing. Or, they could even be there just to get ideas for their company’s next move.Īttract these customers by making your booth a model of the future. Maybe they’re in the market for a lucrative new partnership. Maybe they want to refresh their business model because they’ve had a slow quarter. Many of the companies and individuals who visit trade shows are looking for a new approach. Making a connection with everyone who stops by your company’s display is the first step toward positive future client relationships. People like to feel like their presence matters.
![virtual trade show booth design virtual trade show booth design](https://www.hexafair.com/wp-content/uploads/2019/08/tradefair-banner.png)
For example, your design could include an information table with brochures and email sign-ups, an interactive display that requires staff members’ participation, and a staff member standing at the front of the booth handing out informational brochures or samples. When designing your trade booth, make sure to include elements that require multiple staff members to engage with customers. This is especially true for products that can be easily substituted for one another. The following are just a few of the values which you could target.įor some clients, the relationship they have with a company is equally valuable or even more so than the product itself. Use what you’ve found to create a booth design based on the most popular values of your prospective clients. Are they more concerned with ethical purchases? Or do they think more about a product which is the best use of their money? Once you identify your target consumer, research what they find important. Your trade show booth should emphasize the client values for the clients you wish to attract.
![virtual trade show booth design virtual trade show booth design](https://photos.skyline.com/uploads/block/slide_block_data/image/7139/default_default_sky-Lako_Inline.jpg)
81% of customers surveyed make purchases according to their values, meaning that they will buy something according to their own moral standards and look for a product that will give them their money’s worth.
![virtual trade show booth design virtual trade show booth design](https://scandasia.com/wp-content/uploads/2021/05/VITS-scaled.jpeg)
These days, how a client resonates with the values associated with your product is just as important as the product itself.
![virtual trade show booth design virtual trade show booth design](https://www.exponents.com/wp-content/uploads/2017/02/Kinetica50x50-01-900x445.jpg)
Pretty soon, you won’t be able to keep up with the demand! Think about the following five ways to attract attention with your custom trade show booth. This means that a last-minute effort consisting of a sign and a simple product demonstration isn’t going to cut it. To attract prospective clients, your trade booth needs to wow them – and when you have so much at stake, you don’t want to take the risk of wasting your time and budget on trade show booths that are not going to draw people in.įor a truly successful display, you will need to design a custom trade show booth that is so enticing, even people who would never consider buying your product can’t help but stop by. Preparing your business for an upcoming trade show? It’s crucial to stand out in a space where everyone is trying to sell something.